Research: Typography - Mrs. Quinlan

What is typography?

Typography is how the writing is presented to the audience which can be differentiated in different films according the genre of the movie. For example, the typography of a thriller movie would be edgy and spooky to have a chilling response, it also caused by the size, font, and colour of the text which could be intimidating and exciting. The typography used in movie should be discreetly selective to make the audience response and build tensions before even watching the movie.


MYSTERY GENRE:

The typography's style of this image is simple and professional which may connote to the cunning persona and mind of the antagonist, also it connotes mystery as the audience would not be able to predict whats going on in the narrative of the movie. The typography used has a big size to make it stands out, also the colours used have a huge impact on the image. The white connote to innocence while the black suggests death and evil action. This makes the audience assume that there will be the theme of good vs evil or perhaps, the antagonist will kill innocent life which is conventional to a thriller movie. Moreover, we can see that the typography is cracked suggesting the disturbed mind of the antagonist which makes the audience have a feeling of suspense as they don't what he is capable of doing. Overall, the typography from the title connotes intensity and mystery through the use of size and font style.


ACTION GENRE:

The typography used in this picture imply excitement and action through the use of the style text which gives it a sense of movement by the light blue colour. The typography is white which connote to holiness, which suggests that the protagonist has good intentions for the society. Also the use of the black background makes the text stands out and have the fully concentration from the audience to the title of the movie. The font used is professional suggesting that the main character is agile and expert in his job. Furthermore, the typography used connotes to action and thrill which is conventional to an action thriller movie. Lastly, the number seven is been modified, representing a gun. This is conventional to the action genre as the gun is conventional iconography used in this type of movie. Overall, the title of the movie is cleverly set to demonstrate the popular number of the agent '007', which makes the audience feel intrigue and excited. 



PSYCHOLOGICAL GENRE:

The typography from this image connotes mystery through the use of the shadows from the top of the letters which makes the viewers feel anxious and create a feeling of suspense as they do not know what to expect. The font used are fancy and high-class, suggesting that the protagonist is intelligent or possibly that the narrative is cleverly done. The colour used looks golden brown which could connote to treasure, but the use of the black background not only makes the text stands out but it contradicts the narrative themes as it could connotes to crime and danger. In conclusion, the typography used is conventional to a thriller movie as it creates suspense and tension to the viewers.


SCI-FI GENRE: 

The typography of this movie connote to technology and is futuristic. The colour gloomy green highlights the white title making the image moving which makes the viewers feel excited and intrigue. The letters are distorted and a little crack which makes the audience assume the main protagonist have good intention yet he will make mistakes to reach them. The background of the image is black connoting the dark times the protagonist will pass through. Moreover, there are gloomy green lines of number and letters put together in vertical lines.The green colour connotes the evolved technology which makes the audience feel excited as the narrative is based on the future.The vertical lines of number and letters makes the audience feel confused and nervous as the do not now what to expect next. This is conventional to the thriller genre as the theme of mystery is presented.   





Typography inThrillers:

The typography from the horror-thriller movie 'The Unborn' connotes to heaven or perhaps giving life as the typography is highlighted and white. Also we can see that 'Unborn' has a bigger size than the other text signifying that is the main themes of the narrative which will give suspense and fear to the spectators. The typography is contrasted by the picture used as we can see a woman standing in front of the mirror and see another creepy character mirrored. On the top on the image we see the writing 'Evil wants to be born now' which makes the audience assume that supernatural action will be edited in the movie. The typography of the writing is more sharp and small, which makes it conventional to a thriller movie

The typography from the action-thriller movie 'Hanna' are in bold and white. This makes the audience witness that the protagonist will fight for her life and save other innocent people. Also we can see that the letter 'H' is picked-on suggesting that the main character will seek revenge by using different weapons that may cause her trouble. Moreover, we can see other text saying, 'Young. Sweet. Innocent. Deadly'. This makes the audience assume that the main character is antihero. The title stands out on the poster and immediately grabs the audience attention due to the bold lettering. This is conventional to a thriller genre as it expected for the title to foreshadows the events that will be evident on the movie.






The typography from the horror-thriller film 'Jennifer's Body' connotes to danger and death due the red colour used. Furthermore, the letters are spaced out creating more anticipation as it draws the audiences attention to the writing. The title is of a medium size which allows the viewers to pay focus to the image dues it's presentation. Also we can see the 'Hell Yes!' writing text which symbolising that the narrative will about teenagers as they typically used colloquial language. Also is written in a black board with white chalk, which suggest that the narrative would be placed in school, which attract the younger audience. The style of the writing 'Hell Yes!' is simple and plain, but distorted which connotes to the disturbed persona of the antagonist.  Lastly, the typography utilize is conventional to a thriller genre as it connotes to danger and death which creates a sense of suspense and anxiety to the audience.

EXTRA ANALYSIS:

The typography used in these different title movies we can see that all of them connotes to danger, excitement and thrill through the use of their sizes, colours and fonts. The audience immediately will draw attentions on these movie as the conventions are well used. An example is the colour red that usually connotes to blood and death, whereas the black connote to danger and threat. The fonts used are all similar the sense that they are in capital letters. The 'Seven' typography looks stretched connoting to mystery and danger, while the typography of 'Insidious' demonstrates death and supernatural through the use of shadows and bold lettering. The 'Black Swan' uses only the black colours but although is still effective. Compered with 'The Exorcist' the typography used is simple yet disturbing but the use of the colors that connotes to brutal murder or supernatural actions. All these conventions makes the title stands out and makes the audience feel threatened and scared yet effective for a thriller genre. For my thriller opening I am more likely to use the the typography style of 'Seven', this is because it connotes to mystery and alludes the audience that something positive will happen. I might change the colour of white being red to connote blood and death which will make the viewers feel threat and curious.

Conclusion:

In closure, for my opening thriller I think that I will use medium size and bold font in order to grab the audience attention. It will also be conventional to the thriller genre as I will use black and red colours to make the audience feel scared yet excited. The letters would be stretched out like 'Seven' to make the audience feel frustrated by the gab that will connote to the narrative of my thriller opening. Also the black colour will be used for the background to make the title stands out, while the typography will be in red to connote danger and blood which will make the audience feel scared yet curious which conventional to the thriller genre.